eTrade™ is revolutionary in its approach and operates on a fundamentally different way over traditional eCommerce and back office ERP systems. 

Most traditional ecommerce solutions operate by forcing each customer follow the same rigid order process, regardless of how effecitve and efficient the process is for the individual. eTrade addresses this by ensuring that the customer experience remains the focus, rather than the underlying process. A subtle but revolutionary concept that transforms the customer experience and their interaction with your business. 

Not only do customers begin to enjoy their online shopping experience more, they effectively become your extended sales team, happy to relate their online experience to their friends and relatives. The days when the consumer willing to accept a sub-standard, non-integrated shopping experience are well behind us. eTrade is the next generation of ecommerce software that enables high traffic websites to operate effectively and efficiently in an ever changing and competitive world of digital commerce.