Optimal Customer Journey
Etellect worked with the team at IoC to identify the individual customer journeys and defined the most direct pathways a customer would take to get to the key parts of the website. A new web navigation was developed to mirror these pathways and significantly improve the client’s journey through the IoC website. As a result, customers now spent significantly more time on the website which ultimately has resulted in improved sales.
Alongside the improvements in navigation Etellect also improved the overall look and feel of the website to give it a more modern persona to ensure it could compete better in what is a very busy marketplace.